By Mark Middlemas - Director of Communications, UK
DMEXCO could be compared to the marketing buzzword of the moment: programmatic. It is truly gargantuan in scale, centred around real-time tech automation, and the epitome of top class efficiency! While some cynics may say it’s just a trade fair for geeks, they couldn’t be more wrong! When done properly, this event could be truly valuable.
There were 30,000 delegates from about 100 countries over the two day event, and 800+ exhibitor stands across 650,000 sq feet of commercial space; all engaging with people & firms at the curating edge of digital marketing & innovation.
There is much to gain from Europe’s largest technology showcase:
Bring your A-Team.
Our team was represented by 4 territories – the UK, France, the Netherlands and the Nordics – with the senior leaders on deck the entire time to connect with business partners, learn about our clients’ needs, and mingle with industry professionals. Meetings can come in all shapes and sizes, and it is imperative that you put your best foot forward and represent your company in the most positive light.
Keep it simple.
Einstein once said if you can’t sell what you do to a 6 year old, you’re in trouble and the same is true especially at an event like this. There is too much going on, and too little time. Keeping your pitch simple and your approach fresh will really help you stand out from the crowd. There’s far too much jargon in the industry as it is and DMEXCO is certainly no exception! Keep your story simple, your exhibit clean, and you may be surprised by people’s reactions.
It critical that you assign time to wander around the different halls and soak up everything everyone is sharing. It’s an amazing learning experience to scope out this incredible landscape that we are all in.
Integrate yourself and your company as much as possible – look around, join the conversation, get involved in debates, join panels – and you will leave DMEXCO feeling much more rewarded!
DMEXCO is more than a trade show, it’s a trade show on steroids! It is a hugely valuable business event if you plan it properly and execute it precisely so it’s definitely worth making the effort. We’re proud to have been involved with DMEXCO this year, and will see you all in Koln in September 2015 for more advertising technology fun!
For more information email firstname.lastname@example.org.