With the rise in Beacon technology, RadiumOne’s Mobile Platform offers brand marketers more efficient ways to offer special promotions and increase foot-traffic to stores’ locations.
Consumers now carry smartphones everywhere they go. So, when Apple introduced iBeacon software with their new iOS7, they also brought to light the value of interactive technology to the in-house retail experience. Depending on where customers are in the store, beacons use geo-location technology to send push notifications directly to customers’ smartphones to offer valuable product information.
Running off Bluetooth Low Energy (BLE), beacons allow retailers to gather valuable customer data. Once deployed, it must be linked up to a data management system where it can track customers who have the retail app installed and running on their smart phone.
Today, about 30% of U.S. smartphones are able to connect to beacons and this number is expected to grow to 80% over the next 18 months. With the increasing popularity of beacon and push notification technology, brick-and-mortar retailers are better able to increase foot traffic to their stores’ locations. Using mobile apps as a major distributor of direct-to-consumer brand information, retailers can leverage technology to boost sales and engage customers through brand messaging, promotions and loyalty programs, all in real time.
For these reasons and more, RadiumOne is making it easier for brands to communicate with their customers while gaining valuable market insight into consumer behavior. RadiumOne Mobile Platform not only allows for the use of beacon technology for push notifications, but it also provides app analytics that enables a brand to monitor consumer choices: all in one solution.
How does it work? From the time a user installs a brand’s app on their phone, data is collected which enables the brand to track customers, develop audience segments and measure engagement and retention. Brands can easily run reports on how customers respond to campaigns, thus allowing retailers to optimize their marketing strategies.
By infusing technology into the consumer shopping experience, brands can notify a customer of a special offer, suggest similar products based on purchasing history, or even tell a story behind the origin of a product. What’s more compelling is that information can be communicated to the customer based on location, age, gender, or mobile platform, and that’s just the beginning.
The potential of interactive mobile technology to enhance a customer’s retail experience is practically unlimited. RadiumOne envisions a future where more and more brands take advantage of technology to create an interactive experience for their customers. Doing so will have dramatic implications not only for the sales and marketing of a brand, but also in the loyalty of their customers and the quality of service retailers are able to offer.