Right now, there are well over two billion mobile devices in use worldwide. From iPhones and Androids, to Windows devices, nearly a third of the world’s entire population is getting its news, information, music and even managing money on the go. Being able to reach these users while they’re in market and highly engaged is a marketer’s dream – but mobile advertising in its current state is all but a nightmare for users.
Why? Just 20 percent of smartphone users feel like the ads they see are relevant to them, and nearly 60 percent feel like those ads interrupt their experience. These stats make one thing very clear – marketers still haven’t quite mastered the art of mobile. RadiumOne’s newly updated Mobile Platform aims to change that.
Built with the same technology that has enabled marketers to successfully target users online, our Mobile Platform combines first-party data with comprehensive analytics and reporting to boost campaign performance and streamline user acquisition.
Developers get more insight into how users are interacting with their apps and ads – so they can deliver campaigns that aren’t annoying – and marketers get effective audience targeting with a level of transparency and accuracy that has been sorely missing in mobile.
Our Mobile Platform is built for today’s mobile user. Unlike outdated methods, which can alienate users by serving irrelevant ads and disrupting their experience, RadiumOne gives marketers the ability to truly leverage both first-party data and robust analytics in mobile, ensuring that the ads users see create positive brand associations and even drive purchases.
For decades, marketers have searched for ways to reach their target customers at scale, and with minimal waste. With the ability to serve users the ad for the product they want, right when they need it, mobile has become the medium to make that possible. We’ve taken the time to observe the mobile landscape and our new platform was built for where mobile is going, not where it’s been.